Morales said he and Monterroso don’t take themselves too seriously. “I am very excited because Nebraska has a Hispanic quarterback, Adrian Martinez,” Morales said. Morales said he is preparing for the Nebraska game like he would any other, going over statistics and player biographies and studying the styles of the offenses. The timing is good: it’s the start of National Hispanic Heritage Month, and Monterroso and Morales are available because the Chiefs’ game is on Sunday night. Nebraska had been looking to do a Spanish broadcast for a year, Witty said, but circumstances didn’t allow it until this week. “Down the road it will be, definitely,” Witty said.
If games are broadcast in Spanish regularly someday, Nebraska broadcast rights holder Learfield/IMG College and affiliates that carry games in that language will have access to new advertisers, thus a new revenue stream. I think this is partly about football, but this is also just exposure to the university and the university’s brand.” I think that’s what they’re trying to do here. “They know there is massive population change happening in this state, and they always need to be in the business of the future. “The Huskers and the university are saying you matter enough to do this broadcast in Spanish,” said Andy Ruback, CEO of Flood Communications, whose Omaha Spanish-language radio station will carry Saturday’s game. The Center for Public Affairs Research at the University of Nebraska-Omaha estimates the number of Hispanics in Nebraska will double by 2040 and account for 20% of the total. Nebraska had an estimated Hispanic population of 216,000 in 2018, according to the Census Bureau, or 11% of the 1.9 million total. “The first generation of (immigrant) parents will work hard to send their kids to college, and they will follow them and want to be a part of what they are a part of.” “With Nebraska and college football in places like Texas and California, the Hispanic audiences are going to be big,” Monterroso said. Monterroso, the color commentator, and Morales, the play-by-play man, have been calling Kansas City Chiefs games in Spanish since 2011 and have an estimated audience of 13,000 on radio and digital platforms. More colleges will add the broadcasts as the Hispanic population continues to increase and immigrants and their children embrace football, said Oscar Monterroso, who will call the Nebraska game with Enrique Morales. The NFL is extremely popular in Mexico, and about half the league’s teams have Spanish radio broadcasts.
The Associated Press found eight power conference teams that have all or some games carried in Spanish on radio or digital platforms: Kansas, Louisville, LSU, Miami, Oklahoma, Texas, Texas A&M and TCU. Digital Replica Edition Home Page Close Menu
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